Atlas Mike's Lunker Lotion is a fish attractant gel offering a combination of concentrated scents and neon colors enhancing live or artificial baits. Atlas Mikes Lunker Lotion is one of the fastest growing scents on the market with more and more anglers turning to the ultra-stick gel for their scent addition. This extraordinary fish attractant stays on lures and baits longer, producing more aggressive strikes and ultimately resulting in more fish. Apply directly to any lure or bait and the gel will disperse scent through many casts. Choose from many different scents and colors to target different species of fish. Proven effective in both salt and freshwater for a wide spectrum of fish species. Atlas Mikes Lunker Lotion comes in an easy to use 4 oz. flip top bottle and is offered in many excellent scents.